Small businesses big ideas
David Ogilvy is a bit of an icon around our offices. His basic principles of advertising are a great reminder for anyone in the industry to keep them on the straight and narrow when so many new...
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I did Ogilvy’s brick challenge (10 years ago)
I’m loving Ogilvy’s search for the world’s best salesperson challenge. I’m loving it because it’s a great marketing set-piece for Ogilvy – to ram home their message that they “self stuff of else”...
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Ogilvy New York creative director lambasts agency’s digital work
Ouch. It doesn’t get much harsher than this. Lars Bastholm, the chief creative officer of Ogilvy NY, has sent a memo to staff slating the agency’s digital creative efforts the quality of which he said...
View ArticleStop dumping social media on your PR
Tales of woe from PR colleagues in Europe and the USA who are defecting from the profession because of overwhelming workloads that see them managing traditional media campaigns, along with social media...
View ArticleIn defence of “blood-sucking social media gurus”
If there is one thing worse than so called "blood-sucking social media gurus" it's ranting journalists. A perfect example of which is on display at the Telegraph arguing that "social media consultants...
View ArticleOgilvy expert’s top 3 insights to Social Media Trends for 2011
Maz Nadjm, Ogilvy Group UK’s Head of Social Media, tells us what he thinks is in store for the new year in social media.
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Ogilvy wins YouTube creative festival with Kevin Spacey ad
Congrats to Ogilvy & Mather in Sydney which won the ‘YouTube Creative Festival’ competition run by Google Australia for its ‘Lost in Spacey’ spot. The agency created this funny two minute video for...
View ArticleTop UK agencies ranked by social media influence
Another day, another Top Agencies List. However, this time, instead of the agencies (ad, integrated, digital, social, search, PR, brand......) being ranked by turnover, billings or people, the list is...
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Ogilvy’s head of social media Maz Nadjm leaves casting doubt on agency roles
Big surprise departure today with the news that Ogilvy Group head of social media, Maz Nadjm, who most of know better on Twitter @Mazi, is leaving the agency after almost exactly a year to take an...
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New York Times digital chief Nisenholtz departs
A week after The New York Times announced figures to that shows its paywall is working its longtime digital chief Martin Nisenholtz has announced his retirement. Nisenholtz, a former ad man who spent...
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WWI and hashtag campaigns top 2014 digital content list
Hashtag campaigns and the Tower of London poppy installation dominated digital content in 2014, according to a new list compiled by The Huffington Post UK and Ogilvy PR London. The C Word list 2014...
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